Regional Offers and Geotargeting
Areas with Regional Offers & Geotargeting
When you subscribe to From Your Friends you select the brokerage you work for or the city/market where your sphere resides and your account is created in that area. We provide a featured partner offer in that area each month and that is the postcard that is sent to your sphere. However, in certain large metropolitan areas, we have divided the area into two or more regions (see below for more details). If a featured postcard partner has locations throughout the entire metro area,that postcard will be sent to everyone in your database. Other times, we may have two or more postcard partners in order to provide offers closer to all distribution areas.  The recipients in your database will automatically receive the offer that is closest to their address.  We use sophisticated geotargeting software to map our featured partner locations and determine the distance to your recipient address. To see the upcoming partner for each region, just visit the Upcoming Featured Partners page.  Each featured partner offer is identified by a specific region or when it covers more than one, by multiple regions.  Be sure to scroll down the page to view all regional offers.
Ordering Unmailed Postcards in Markets with Multiple Regions
Once logged into your account, you can elect to order unmailed postcards that are delivered directly to you rather than mailed to your database.  In markets with multiple regions, you can select a quantity to be delivered to you for each individual region. When a featured partner offer is the same for each region, you will still receive the TOTAL number of unmailed postcards for each region.  For example, if you order 10 unmailed postcards for each of 2 regions, when the offer is different for each region you will receive a total of 20 postcards – 10 for each featured partner.  If the partner offer is the same for both regions you will receive 20 of the same postcard.  The order total remains the same.  The total quantity you order will be delivered to you each month until you change it (unless you opt to skip a month).
Some Frequently Asked Questions:
Can I specify which regional offer I want my customer address to receive?
No.  With new offers each month and often multiple locations for each regional offer, we will automatically geotarget your recipient address with the offer closest tothem.  

Can you tell me which regional offer my customer/address will receive?
Unfortunately, no.  Until all databases are processed through the geotargeting software we do not know which offer will be geographically closest.
Seattle / Puget Sound Regions (Beginning January 2026)
Our Seattle / Puget Sound program is split into four regions: North, Metro, Eastside and South.  That means the majority of our featured partner offers will be located in those areas. However, if a featured partner has locations in other parts of the Puget Sound area, those locations will be included in the offer.  General descriptions of the boundaries of each region are below, but are not exact and are subject to change.  Keep in mind that an address near the border of any region may switch between regions for any given offer depending upon the physical locations of our featured partners. Your recipients will automatically receive the offer closest to them regardless of our defined regions.

Puget Sound North:  
This region includes Everett, Snohomish, Lynwood, Edmonds, Shoreline, Bothell and surrounding areas.

Puget Sound Seattle Metro
This region encompasses the western side of Lake Washington including Seattle, Queen Anne, Ballard, Shoreline, White Center and surrounding areas.

Puget Sound Eastside:
Centered in Bellevue, this region encompasses the east side of Lake Washington including Bellevue, Kirkland, Redmond, Newcastle, Sammamish, Issaquah and surrounding areas.

Puget Sound South:
This area includes Renton, Kent, Auburn, Federal Way, Puyallup, Maple Valley and surrounding areas.
Do you still have questions? Contact our team for the answers you are looking for.