Most agents claim they want to be a “Realtor for Life,” but saying it and making it happen are two different things. If you want your client relationships to be long-term, the key is “commitment.”

Building Customer Loyalty in Real Estate: More Than Repeat Purchases

The best way to improve your odds of winning is to compete more often. If you give yourself more chances, you'll have more success!

To overcome the perceived risk in making a referral, you have to be willing to make a personal commitment to help assure your sphere that anyone they refer to you will have a satisfactory experience.

Having a defined USP provides you a strategic direction on which real estate professionals can base all of their marketing and branding decisions.

It's an outstanding feeling when someone in your sphere refers your services to a friend, family member or co-worker. But getting the first referral is just one step in the process of earning endless referrals.

Offering something free to attract a customer is one way sales and marketing professionals practice “risk reversal.” No matter what you sell, there are a variety of hurdles between you and the successful close of a prospect into a customer. If you remove money from the equation, you’ve often removed the largest blockade between you and your potential customer.

Direct mail can be more costly and time consuming than e-mail and social media. But the return on investment is much higher, and there are many good reasons why.

Pretty much every real estate agent has been told at some time or another that their sphere of influence is too small. There are thousands of articles out there giving you advice on the various people you can add to your database to increase your sphere (there's at least one on this website). But where are all the articles telling you that your sphere shouldn't just be BIGGER, it should be BETTER?