Articles, Advice & Awesomeness
Curated insight from our industry insiders & relationship marketing experts.

Earning the NEXT Referral

Here are a few steps to take to ensure you continue to receive never-ending referrals.
It's an outstanding feeling when someone in your sphere refers your services to a friend, family member or co-worker. But getting the first referral is just one step in the process of earning endless referrals.
Read Article >
Relationship & Sphere Marketing

Earning the NEXT Referral

Here are a few steps to take to ensure you continue to receive never-ending referrals.
It's an outstanding feeling when someone in your sphere refers your services to a friend, family member or co-worker. But getting the first referral is just one step in the process of earning endless referrals.
Read Article >
Marketing
Sales

The Power of Free

Use Risk Reversal to Gain Customers
Offering something free to attract a customer is one way sales and marketing professionals practice “risk reversal.” No matter what you sell, there are a variety of hurdles between you and the successful close of a prospect into a customer. If you remove money from the equation, you’ve often removed the largest blockade between you and your potential customer.
Read Article >
Direct Mail

Direct Mail Results Outshine Other Options

Direct Mail Is the Consumer's Choice for Communication
Direct mail can be more costly and time consuming than e-mail and social media. But the return on investment is much higher, and there are many good reasons why.
Read Article >
Relationship & Sphere Marketing

The Right Kind of Sphere Will Help You SOAR

Not just a bigger sphere, a better sphere.
Pretty much every real estate agent has been told at some time or another that their sphere of influence is too small. There are thousands of articles out there giving you advice on the various people you can add to your database to increase your sphere (there's at least one on this website). But where are all the articles telling you that your sphere shouldn't just be BIGGER, it should be BETTER?
Read Article >