Articles, Advice & Awesomeness
Curated insight from our industry insiders & relationship marketing experts.

Give Yourself More Chances to Succeed

What we can learn from an Olympic legend.
The best way to improve your odds of winning is to compete more often. If you give yourself more chances, you'll have more success!
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Marketing
Sales
Relationship & Sphere Marketing
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Give Yourself More Chances to Succeed

What we can learn from an Olympic legend.
The best way to improve your odds of winning is to compete more often. If you give yourself more chances, you'll have more success!
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Relationship & Sphere Marketing
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Want More Referrals? Make a Promise.

From immediate follow up to VIP treatment, assure your sphere you'll take care of referrals!
To overcome the perceived risk in making a referral, you have to be willing to make a personal commitment to help assure your sphere that anyone they refer to you will have a satisfactory experience.
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Marketing
Relationship & Sphere Marketing
Sales
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Finding Your Unique Selling Proposition

Your USP is the answer to the question, "Why should I hire you?"
Having a defined USP provides you a strategic direction on which real estate professionals can base all of their marketing and branding decisions.
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Relationship & Sphere Marketing
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Earning the NEXT Referral

Here are a few steps to take to ensure you continue to receive never-ending referrals.
It's an outstanding feeling when someone in your sphere refers your services to a friend, family member or co-worker. But getting the first referral is just one step in the process of earning endless referrals.
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Marketing
Sales
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The Power of Free

Use Risk Reversal to Gain Customers
Offering something free to attract a customer is one way sales and marketing professionals practice “risk reversal.” No matter what you sell, there are a variety of hurdles between you and the successful close of a prospect into a customer. If you remove money from the equation, you’ve often removed the largest blockade between you and your potential customer.
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Direct Mail
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Direct Mail Results Outshine Other Options

Direct Mail Is the Consumer's Choice for Communication
Direct mail can be more costly and time consuming than e-mail and social media. But the return on investment is much higher, and there are many good reasons why.
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Relationship & Sphere Marketing
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The Right Kind of Sphere Will Help You SOAR

Not just a bigger sphere, a better sphere.
Pretty much every real estate agent has been told at some time or another that their sphere of influence is too small. There are thousands of articles out there giving you advice on the various people you can add to your database to increase your sphere (there's at least one on this website). But where are all the articles telling you that your sphere shouldn't just be BIGGER, it should be BETTER?
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