You are NOT a Real Estate Agent
Real Estate Agents are first and foremost small business owners with a focus on sales and marketing.
If you’re looking for long-term career success in real estate, I want to make something clear to you: You are NOT a real estate agent. At least, that’s not your primary occupation.
What you ARE is a small business owner. Real estate brokerage is simply the service your company provides, the product that you sell.
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Relationship & Sphere Marketing
Solving The Discount Dilemma
How do high quality real estate agents go about proving their value over the discount alternative?
Customers that are referred to you are more likely to be high-value and pay full price.
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Relationship & Sphere Marketing
How Much Customer Contact Is Too Much?
How do I know when to increase contact with my customers and when to give them space?
Studies show that most real estate agents are nowhere near the breakpoint of contacting their sphere "too much."
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Relationship & Sphere Marketing
Creating Reciprocal Relationships
Providing value for your past and potential clients kick-starts a cycle that benefits everyone.
The foundation of the concept of relationship marketing is that there is a difference
between a “transaction” and a “relationship.”
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Is Newer Always Better?
"Old school" strategies often outperform the newest trends in marketing.
It can be tempting to emulate all the newest trends in marketing, but when does it make sense to stick with the tried and true strategies?
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Relationship & Sphere Marketing
Even Relationship Marketing Needs a “Call to Action"
Are you overlooking the marketing in relationship marketing?
Relationship marketing is about more than just building relationships, it is equally important to turn those relationships into business with "Call to Actions."
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Relationship & Sphere Marketing
A Good Loyalty Program Isn’t Just About the Repeat Purchases
Building customer loyalty and trust is the key to sustainable growth in the Real Estate business.
Leverage techniques from the food service and hospitality industries to maximize your repeat business.
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Relationship & Sphere Marketing
Mover Trends Make Referral Marketing More Important than Ever
Turn every contact in your sphere into a referral generator.
Only 1 in 9 people move each year. Your sphere marketing needs to focus on generating referrals from your contracts as well as future business.
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Relationship & Sphere Marketing
Are you a one-in-a-million Realtor? Answer these 6 questions.
Easy money real estate deals are over. It’s time to separate your real estate business from the pack.
Discover the secrets to becoming a one-in-a-million Realtor® by answering 6 crucial questions on specialization, niche marketing, and unique selling propositions. Stand out from the competition and build a thriving real estate business tailored to your expertise and target audience!
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Relationship & Sphere Marketing
Building Long-Term Commitment with Real Estate Clients
Learn how to establish committed relationships with your real estate clients for repeat business and valuable referrals. Start fostering trust today!
Most agents claim they want to be a “Realtor for Life,” but saying it and making it happen are two different things. If you want your client relationships to be long-term, the key is “commitment.”
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Relationship & Sphere Marketing
Give Yourself More Chances to Succeed
What we can learn from an Olympic legend.
The best way to improve your odds of winning is to compete more often. If you give yourself more chances, you'll have more success!
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Relationship & Sphere Marketing
Want More Referrals? Make a Promise.
From immediate follow up to VIP treatment, assure your sphere you'll take care of referrals!
To overcome the perceived risk in making a referral, you have to be willing to make a personal commitment to help assure your sphere that anyone they refer to you will have a satisfactory experience.
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Relationship & Sphere Marketing
Finding Your Unique Selling Proposition
Your USP is the answer to the question, "Why should I hire you?"
Having a defined USP provides you a strategic direction on which real estate professionals can base all of their marketing and branding decisions.
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Relationship & Sphere Marketing
Earning the NEXT Referral
Here are a few steps to take to ensure you continue to receive never-ending referrals.
It's an outstanding feeling when someone in your sphere refers your services to a friend, family member or co-worker. But getting the first referral is just one step in the process of earning endless referrals.
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The Power of Free
Use Risk Reversal to Gain Customers
Offering something free to attract a customer is one way sales and marketing professionals practice “risk reversal.” No matter what you sell, there are a variety of hurdles between you and the successful close of a prospect into a customer. If you remove money from the equation, you’ve often removed the largest blockade between you and your potential customer.
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Direct Mail Results Outshine Other Options
Direct Mail Is the Consumer's Choice for Communication
Direct mail can be more costly and time consuming than e-mail and social media. But the return on investment is much higher, and there are many good reasons why.
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Relationship & Sphere Marketing
The Right Kind of Sphere Will Help You SOAR
Not just a bigger sphere, a better sphere.
Pretty much every real estate agent has been told at some time or another that their sphere of influence is too small. There are thousands of articles out there giving you advice on the various people you can add to your database to increase your sphere (there's at least one on this website). But where are all the articles telling you that your sphere shouldn't just be BIGGER, it should be BETTER?
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