Real estate agents tell us all the time that the main reason they don't connect with their sphere of influence more often is that they feel they having nothing interesting, relevant or valuable to say.  But if you want to generate an endless stream of referrals, you have to create top-of-mind awareness and an in-depth relationship with your sphere of influence.  That means multiple contacts each month, each one designed to strengthen your relationship.  Here are some tips on creating marketing messages with impact, and a list of relevant reasons to reach out to your sphere of influence.